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Maybelline:

Maybelline is an American multinational cosmetics, skincare, perfume, and personal care company based in New York City. It was founded in Chicago in 1914 and has been a French cosmetics company L'Oréal subsidiary since 1996. It is the world's most famous cosmetics brand and sells over 200 products in 129 countries. Maybelline New York blends innovative technology with savvy expertise on the latest trends to deliver affordable cosmetics with a cool urban touch and vibrant style. The official sponsor of Mercedes-Benz Fashion Week New York is Maybelline New York.

The chemist founder Thomas Williams got the inspiration from his sister Maybelle, who he saw trying to darken her eyelashes and eyebrows by using Vaseline and coal to look more attractive, so he did this experience but with more chemical elements to create his first mascara, and that is why he named his brand as his sister named.

Maybelline offers a variety of cosmetics, such as foundations, powders, lipsticks, lip liners, eye shadows, highlighters, nail polishes, and more.